This Cookie Policy, sets out the basis on which we, Apparel Group and its affiliated brands/ partners (hereafter referred to as ‘Apparel Group’, ‘We’, ‘Our’, ‘Us’), use cookies and similar technologies on or in relation to Our websites or applications (‘Sites’).
What are Cookies and Other Tracking Technologies?
A cookie is a small text-based file that is downloaded and stored on your computer, mobile or similar device and contains information about your navigation on the website. They can for example, be used to keep track of which pages you visit on the website, to save the information you entered, or remember your preferences, such as language settings.
Cookies or other such tracking technologies enable us to collect information about how you interact with Our Sites. This allows Us to analyse trends and statistics and to recognize your device which further helps Us provide a personalised customer service.
How do our Sites use Cookies and Other Tracking Technologies?
We use cookies and other tracking technologies across Our Sites to give you the full functionality of the Sites, to customize your user experience, perform analytics and improve Our services. Cookies are also used to deliver personalized advertising on Our websites, apps, and newsletters across internet and via social media platforms, to get insights regarding the Site engagement. The information is used to measure and optimize advertising in social media. We do not collect your identity, name, address, date of birth, national identity, credit card/financial information, email address or phone number through these cookies.
We have contracted with third-party service providers to track and analyse statistical usage from Our Site users. These third-party service providers use persistent cookies to help us to improve the user experience, manage our Site content, and analyse how users navigate and utilize the Sites.